Stop losing jobs to tradespeople who aren't half as good as you. We get your trade business ranking at the top of Google so local customers find you first — not your competition.
97% of consumers search online for local services before making a decision. If you're not showing up, you don't exist to them.
Tradesperson SEO is the process of getting your trade business to show up at the top of Google when local customers search for services like yours. Whether someone types "plumber near me", "electrician in Brisbane", or "builder quotes Sydney" - tradesperson SEO makes sure your business is the one they see.
Unlike generic SEO, tradesperson SEO is built specifically for trade businesses. It focuses on local search results, Google Maps rankings, and the exact phrases your customers type when they need a job done - the searches that turn into phone calls.
Think about it: when your hot water system breaks at 9pm, you Google it. Your customers do the same. If your business doesn't appear in those results, you're handing jobs to the bloke who does.
Want to learn SEO yourself? Check out our free tradie SEO guides in the Marketing Library.
Generic SEO agencies treat every business the same. They'll optimise a plumber's website the same way they'd optimise an online shoe shop. That doesn't work for trades. Here's why tradesperson-specific SEO gets better results:
You're great at your trade. But when it comes to showing up online, most tradespeople are making the same costly mistakes - and watching jobs go to blokes who aren't even half as good.
Your Google Business Profile is the single most important factor for showing up in the "map pack" - those top 3 results with the map. Without a properly optimised profile, you're invisible to the customers who are ready to call right now.
A pretty website means nothing if Google can't find it. Most tradesperson websites are built by general web designers who don't understand local SEO - no location pages, no service descriptions, no schema markup, no strategy.
Your happy customers love your work - but they're not leaving reviews unless you ask them. Meanwhile, your competitor with 50 Google reviews is getting chosen every time, even if their work isn't as good.
Word of mouth is powerful - but it's unpredictable. One slow month and you're scrambling for work. Tradesperson SEO gives you a steady stream of new customers finding you online, on top of your existing referrals.
Every month you wait is another month your competitors are building their Google presence, collecting reviews, and taking the jobs that should be yours. The tradespeople who invest in SEO now will dominate local search for years - the ones who don't will be fighting for scraps.
Get ahead of them nowNo guesswork. No black-box magic. Just an 8-step system built specifically for trade businesses that delivers measurable results month after month.
We dig into your current online presence - your website, Google Business Profile, citations, reviews, and competitors - to find every gap and opportunity.
We find the exact searches your local customers make - "plumber near me", "electrician [suburb]", "emergency roof repair" - and map them to your services.
We optimise your GBP from top to bottom - categories, service areas, photos, posts, and Q&A - to dominate the local map pack.
We optimise your website's titles, meta descriptions, headings, content, and internal links so Google understands exactly what you do and where you do it.
We build and clean up your business listings across 50+ directories - Yellow Pages, Hipages, True Local, and more - so your NAP data is rock solid.
We create targeted local content - service pages, suburb pages, blog posts - that answers your customers' questions and ranks for long-tail keywords.
We set up an automated system that makes it dead simple for your happy customers to leave 5-star Google reviews. More reviews = higher rankings = more jobs.
No vanity metrics. Every month you get a clear report showing your rankings, traffic, leads, and exactly what we did - plain English, no jargon.
Want to see how this works for your trade business?
Get More Leads NowWe don't talk in impressions and click-through rates. We talk in phone calls, booked jobs, and money in your pocket.
Avg. Lead Increase
Days to Page 1
Return on Investment
Tradespersons Helped
When this solo electrician came to us, he was getting about 8 enquiries a month - mostly from word of mouth. His website was buried on page 3 of Google. Within 90 days of starting our tradesperson SEO system, he was ranking in the top 3 for "electrician Brisbane" and his monthly leads had doubled.
"I was sceptical about SEO - thought it was all smoke and mirrors. But these guys showed me exactly what they were doing every month. Now I'm turning down jobs because I can't keep up."
Went from zero online presence to ranking #1 for "emergency plumber [suburb]" across 12 suburbs. Monthly enquiries jumped from 5 to 22+ within 4 months.
After 6 months of consistent SEO work, organic traffic grew by 280% and they hired two additional staff to handle the increased workload.
No hidden fees. No lock-in contracts. Just straightforward SEO that pays for itself in new jobs.
If your leads haven't increased within 90 days, we keep working at no charge until they do. No fine print, no weasel clauses - just results or it's free.
Need a more aggressive strategy? We offer scaled packages for tradespeople in highly competitive markets. Book a call and we'll recommend the right plan for your situation.
Pair with our other services
Straight answers to the questions every tradesperson asks before investing in SEO.
SEO is a long game, but you'll start seeing movement within 4–8 weeks. Most of our tradesperson clients see meaningful increases in rankings and enquiries within 90 days. Unlike Google Ads, the results compound over time - the longer you invest, the stronger your position becomes.
Quick wins (Google Business Profile optimisation, citation cleanup) often deliver results faster than on-page SEO, which is why we tackle those first.
Google Ads puts you at the top instantly - but you pay for every single click, and the moment you stop paying, you disappear. SEO takes longer to build, but once you're ranking, those clicks are free and keep coming.
Think of Ads as renting your spot on Google. SEO is owning it. Most tradespeople get the best results by combining both: Ads for immediate leads while SEO builds your long-term presence.
You can rank in the Google Maps pack with just a Google Business Profile, but you'll hit a ceiling fast. A proper website with service pages, location pages, and helpful content gives Google much more to work with - and gives your customers confidence that you're legitimate.
If you don't have a website yet, check out our tradie website packages. We build SEO-ready sites designed to convert visitors into calls.
We track the metrics that actually matter to your business:
Every month you get a plain-English report showing all of this. No jargon, no fluff - just numbers that tell you whether it's working.
We work with tradespeople across all of United Kingdom - from capital cities to regional towns. Our strategies are built around your service area, whether that's a single area or an entire metro region. We target the specific locations where your customers are searching.
You can absolutely do the basics yourself - and we've written free guides in our Marketing Library to help you get started. Claiming and optimising your Google Business Profile, asking customers for reviews, and keeping your website content fresh are all things you can do today.
But if you want to compete seriously for competitive trade keywords, you'll need technical expertise, consistent effort, and tools that cost more than the service itself. Most tradespeople find their time is worth more on the tools than on the keyboard.
If your leads haven't increased within 90 days, we keep working at no charge until they do. That's our guarantee. We're not here to collect retainers - we're here to grow your business. If we can't deliver, we don't deserve your money.
We also do monthly check-ins to make sure the strategy is tracking right. If something isn't working, we adjust - we don't just set and forget.
Our tradesperson SEO packages start from £500/month. For most trades in moderately competitive areas, that's enough to see real results. Tradespersons in highly competitive markets (like plumbing or electrical in major cities) may need to invest more to outpace the competition.
Think of it this way: if one extra job per month covers the cost of SEO, everything after that is profit. Most of our clients see a return of 3–5x their investment within 6 months.
Book your free SEO chat. We'll audit your current Google presence, show you exactly what's holding you back, and give you a clear roadmap to page 1.