Featured Snippet
The boxed answer at the top of Google results. Position zero. The answer Google reads out loud.
The Tradie Take
A featured snippet is like having your quote taped to the front of the job board while everyone else's sits underneath. Same job, same price, but yours gets read first.
Definition
A featured snippet is the boxed answer Google shows at the top of search results, above the regular listings. It's also known as position zero. Google pulls it from a page that answers the question clearly. For tradies, winning the snippet for "how much does a hot water system cost" puts your answer above every competitor.
How It Works
- 1 Google picks a page with a clear, direct answer
- 2 It shows the answer in a box above the normal results
- 3 It credits the source site underneath
- 4 The answer format matters: a paragraph, a list, or a table
Tips for Tradies
- Answer the question in the first sentence
- Use question headings that match real searches
- Use lists and tables for the answer
- Keep the answer short: 40 to 60 words
Want to see the tools behind this? We run Featured Snippet on the professional stack - Ahrefs, Semrush, Moz Pro, Screaming Frog and more. See the SEO tools we use →
Sources
We cite these so you can check the claims yourself. Links pick your local sources first.